Graduate Education

Graduate Education

DBA professor discusses marketing to millennials in NEPA Business Journal

Originally published in the NEPA Business Journal by Dave Gardener on June 5, 2019.

Abhijit Roy, DBA, professor of management, marketing and entrepreneurship at the University of Scranton, explained that big bucks are at stake in the drive to sell to millennials. According to data collected by the renowned Pew Research Center, millennials have now become the largest buying group in the United States, with about 73 million millennials now present, and the number increasing to 80 million by 2050.

According to Roy, to understand the spending of the generation, you have to realize that most of them with a post-high school education are carrying heavy educational debt. This is creating consequences within their purchasing abilities and delaying the acquisition of big “stuff” such as a home purchase or getting married.

“In addition, overall incomes have not been rising,” said Roy. “Something with this pattern has to give within a decade.”

Roy cited how various studies have looked at the behaviors of the millennials, and established that as a group they are less confident then their generational predecessors and possess lower self-esteem. In addition, as part of America’s “trophy generation” they may have unrealistic expectations about their ability to accomplish, initially expect an “A” on every scholastic exam, and wind up with a wake-up call when they find collegiate success takes a focused effort.

The digital economy is also embedded within their blood, and the millennials therefore exhibit strong spending on a regular basis for high-tech products.

“Almost every year there’s a new wave of tech products that they have to have, and they will spend with consistency for these,” said Roy.

According to Roy, when it comes to hard-core recreational spending, it must be understood that personal depression rates within the millennials are relatively high. He believes many of their buying habits have to do with attempts to alleviate this depression, and they will use their digital presence to project a positive face to peers.

“We can also expect that the millennials will evolve as they mature and the world changes around them,” said Roy. “They will eventually buy homes, but before this can happen there generally has to be a debt pay-down.”


Read the full article on the NEPA Business Journal site.

Learn more about the DBA program at The University of Scranton.

Learn more about Abhijit Roy, DBA.

Can You Believe this Ranking?!

The University of Scranton placed at No. 10 among the “Best Catholic Colleges and Universities” in America in a 2019 ranking that combines an average score from respected national publication rankings with an average score based on student reviews posted online. The ranking, published recently online by College Consensus, includes some of the most prestigious Catholic universities in America.

Scranton was the highest ranked Catholic university in Pennsylvania.

For the ranking, College Consensus calculated an “average rating score” for colleges based on national guidebook rankings, which include U.S. News & World Report, Forbes, The Wall Street Journal and others. College Consensus also calculated an “overall score” for colleges based on student reviews posted on multiple sites, including Niche.com. The “consensus ranking” combined both these scores.

This is the second consecutive year College Consensus ranked Scranton in the top 10 Catholic Colleges in the nation.

Niche.com also ranked Scranton among “Best Catholic Colleges in America,” placing Scranton at No. 14 in its 2019 national ranking. College Factual ranked Scranton No. 33 in its national 2019 “Best Roman Catholic Colleges” list and No. 2 in Pennsylvania for its state rankings of Catholic colleges.

The University of Scranton is ranked in all the above-mentioned publications, in addition to numerous other national “best college” rankings. U.S. News has ranked Scranton among the top 10 “Best Regional Universities in the North” for 25 consecutive years.

Alumna Spotlight: Alyse Kerr ’08 – School Counseling

 

After obtaining her Masters in school counseling, Alyse became the director of Intellectual Developmental Disabilities services for NHS Human services for NEPA. From there, she went on to be the director of the Dual Diagnosis Treatment Team for Eastern Pennsylvania and also for NHS Human Services. In September 2012, Alyse started Integrative Counseling Services, PC on Mulberry Street in Scranton. Her practice specializes in outpatient therapy, training, consultation, clinical supervision, assessment, and behavior support services. In 2014, Alyse and her team opened a second office in Harrisburg. Alyse’s business continues to expand, as a new facility was just opened in June 2018 in New Milford, in Susquehanna County.
Integrative Counseling Services, PC currently partners with several local colleges and universities including The University of Scranton, Marywood, Temple, and Messiah to help in the training and education process of future counselors. They also partner with local physicians’ offices, hospitals, residential providers, children and youth, probation, local legal systems, and more to ensure we provide the best level of care possible.


Learn more about the School Counseling program at The University of Scranton.

The Graduate Student Experience


Our Campus

Our 58-acre campus is located in the heart of Scranton, a community of 75,000 within a greater metropolitan area of 750,000 people.

The Electric City – a nickname the city of Scranton earned as the first city in the United States to have electric street cars – is as much a part of the University as any of our student residences, dining halls or athletic venues.

Graduate Housing

Graduate Housing is currently offered in the Quincy Avenue Apartments, which opened in August of 2015. Graduate housing is based on full-time graduate student status and position on our wait list.

The former junior high school at 528 Quincy Avenue in Scranton’s Historic Hill Section, only a block and a half from The DeNaples Center, has gotten new life through a unique, collaborative project that has revitalized the long-vacant, newly-renovated structure into an early childhood learning center and graduate student housing facility.

The 2nd and 3rd floors of the building have been converted into 24 University-operated graduate apartments that are comparable in design to those in Montrone & Pilarz Halls. Each apartment has a shared kitchen, bathroom, and living room.

Most apartments have double occupancy with a limited number of singles and triples, all with private bedrooms.

Learn more about graduate housing.

Dining on Campus

When you’re looking for a bite to eat on campus, we know you want options, which is why we offer nearly a half-dozen dining locations from which to choose. From signature sandwiches and paninis to stone-baked pizzas and grilled Montreal salmon, if you crave it, it’s likely available. That goes for our vegan/vegetarian and gluten-free students as well.

Don’t confuse our multiple dining and meal options for quantity over quality. Students praise our options because we offer “good healthy food” as inexpensively as “fast food, which encourages healthy eating.” These same students rank our quality of food as “very high.”

Learn more about dining options on campus.

Advising

Upon enrolling at the University, you will be assigned a faculty mentor that will work with you throughout your program. The mentor will assist you with course planning and we encourage you to work closely with your mentor and utilize them as a resource!

The Panuska College of Professional Studies and the Kania School of Management also have Advising Centers to assist with academic advising, course registration, and to develop an overall understanding of your educational needs. For additional information on the PCPSor KSOM Advising Centers, visit their websites.

 

 

 


What can you expect as a graduate student at The University of Scranton?

Inspiring Young Minds to Pursue Great Careers

University of Scranton school counseling program director, Dr. Julie Cerrito, worked with international career development and technology experts, including Drs. JoAnn Harris-Bowlsbey and Spencer Niles, in developing an online career awareness system for elementary students in grades Pre-Kindergarten through Grade 5. Dr. Cerrito also involved several University of Scranton school counseling alumni/practicing school counselors (Amanda Nitowski, Renee Berry, Jerika Brown, and Zachary Watters) for their advice on creating a system that would be practical and useful to children, parents, and educators.

The system, called Kuder Galaxy, is produced by Kuder, Inc. and is designed to help elementary school students learn more about themselves and the world of work through uncovering their skills, abilities, and interests through a series of games, activities, and videos. Children engage in “planetary play” as they explore various planets that correspond with the well-known and well researched Holland Theory of Vocational Choice. Students encounter astronauts and aliens while learning about what work is, why people work, what people do at work, the tools people use while working, the education and training needed for work, and various types of work. Schools in Pennsylvania and around the world may choose to adopt the system in order to meet national and state career standards. Such standards, including those mandated in the state of Pennsylvania, require educators to provide evidence of career development and exploration for young learners, recognizing the importance of these early years on later career decision making.


Learn more about the School Counseling program at The University of Scranton.
Learn more about Dr. Julie Cerrito, our School Counseling program director.
Visit Kuder Galaxy’s website here. 

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