{"id":2175,"date":"2010-07-20T10:35:02","date_gmt":"2010-07-20T14:35:02","guid":{"rendered":"http:\/\/wmlinfospot.wordpress.com\/?p=2175"},"modified":"2016-07-20T16:10:28","modified_gmt":"2016-07-20T20:10:28","slug":"the-scholarly-side-of-mad-men","status":"publish","type":"post","link":"https:\/\/sites.scranton.edu\/library\/2010\/07\/20\/the-scholarly-side-of-mad-men\/","title":{"rendered":"The Scholarly Side of Mad Men"},"content":{"rendered":"<p style=\"text-align:center\"><a href=\"http:\/\/www.amctv.com\/originals\/madmen\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" style=\"border:0 none\" src=\"http:\/\/media.amctv.com\/img\/originals\/madmen\/downloads\/2010\/MMS4_800x600A.jpg\" alt=\"\" width=\"392\" height=\"294\" \/><\/a><\/p>\n<p>If you&#8217;re a fan of the AMC television series <a href=\"http:\/\/www.amctv.com\/originals\/madmen\/\" target=\"_blank\"><em>Mad Men<\/em><\/a>, you&#8217;re probably anxiously awaiting the season premiere, coming up this Sunday.\u00a0 <em>Mad Men<\/em> isn&#8217;t just a television show, though &#8211; it&#8217;s also a great excuse to do a little independent historical research and gain a deeper, more scholarly understanding of America in the 1960s.<\/p>\n<p>One of the reasons the show is so compelling is that the writers and producers pay very close attention to historical detail, and they often incorporate references to real-life events into the fictional characters&#8217; lives. For example, you might remember the Drapers&#8217; maid Carla listening to a radio broadcast of Martin Luther King, Jr.&#8217;s <a href=\"http:\/\/teachingamericanhistory.org\/library\/index.asp?document=1133\" target=\"_blank\">eulogy<\/a> for four young girls killed in the 1963 Birmingham bombing, or Pete Campbell&#8217;s father dying in the <a href=\"http:\/\/www.time.com\/time\/magazine\/article\/0,9171,939941-1,00.html\" target=\"_blank\">American Airlines Flight 1<\/a> crash of 1962.\u00a0 So over the next few days, why not indulge your <em>Mad Men<\/em> madness by  immersing yourself in the 1960s?\u00a0 The Weinberg Memorial Library can help!<\/p>\n<ul>\n<li>If you want more information about a historical reference made on the show, you might want to use our e-book version of <em><a href=\"http:\/\/wml.scranton.edu\/search~S0\/?searchtype=t&amp;searcharg=historical+dictionary+of+the+1960s&amp;sortdropdown=-&amp;SORT=D&amp;extended=0&amp;searchlimits=&amp;searchorigarg=thistorical+dictionary\" target=\"_blank\">The Historical Dictionary of the 1960s<\/a><\/em> (edited by James S. Olson) to fill in the holes.\u00a0 And you can also use our <a href=\"http:\/\/rose.scranton.edu\/login?url=http:\/\/www.credoreference.com\/\" target=\"_blank\">Credo Reference<\/a> tool to search for encyclopedia or dictionary entries about any historical event.<\/li>\n<li>To get a feel for 1960s print advertising, try browsing through the <a href=\"http:\/\/rose.scranton.edu\/login?url=http:\/\/www.proquest.com\/pqdauto?COPT=U01EPTYmSU5UPTAmREJTPTFBQ0Q@\" target=\"_blank\">Historical New York Times<\/a> &#8211; the Library&#8217;s subscription means that University community members can access this database for free.\u00a0 You can also find digitized <a href=\"http:\/\/books.google.com\/books?id=R1cEAAAAMBAJ&amp;source=gbs_all_issues_r&amp;cad=1&amp;atm_aiy=1960#all_issues_anchor\" target=\"_blank\">1960s issues of Life Magazine<\/a> online, courtesy of Google Books.<\/li>\n<li>For insight into Betty Draper&#8217;s life as a desperate housewife, you&#8217;ll definitely want to read Betty Friedan&#8217;s <a href=\"http:\/\/wml.scranton.edu\/search~S0?\/tfeminine+mystique\/tfeminine+mystique\/1%2C1%2C2%2CB\/frameset&amp;FF=tfeminine+mystique&amp;1%2C%2C2\/indexsort=-\" target=\"_blank\"><em>The Feminine Mystique<\/em><\/a>.\u00a0 If you&#8217;re more interested in the working girl characters of Peggy Olson or Joan Holloway, request Helen Gurley Brown&#8217;s <strong><em>Sex and the Single Girl<\/em><\/strong> via <a href=\"http:\/\/palci.library.pitt.edu\/%7Eursa\/SCRANTON_login.html\" target=\"_blank\">PALCI E-Z Borrow<\/a> for a glimpse at 1960s-style dating.<\/li>\n<li>Richard Yates&#8217; novel <em><a href=\"http:\/\/wml.scranton.edu\/search~S0\/?searchtype=t&amp;searcharg=revolutionary+road&amp;sortdropdown=-&amp;SORT=D&amp;extended=0&amp;SUBMIT=Search&amp;searchlimits=&amp;searchorigarg=trevolutionary+road\" target=\"_blank\">Revolutionary Road<\/a><\/em> is a famous portrayal of marriage in the 1950s, which might help you understand why the characters struggle to deal with the changing expectations of the 1960s.<\/li>\n<li>Season 4 will take place starting in November of 1964 &#8211; the month that Lyndon B. Johnson defeated Barry Goldwater in the presidential election.\u00a0 The Weinberg Memorial Library has <a href=\"http:\/\/wml.scranton.edu\/search~S0?\/dJohnson%2C+Lyndon+B.+%28Lyndon+Baines%29%2C+1908-1973\/djohnson+lyndon+b+lyndon+baines+1908+1973\/1%2C9%2C71%2CB\/exact&amp;FF=djohnson+lyndon+b+lyndon+baines+1908+1973&amp;1%2C60%2C\" target=\"_blank\">several books about Johnson&#8217;s presidency<\/a> that you can browse &#8211; and you might find Theodore White&#8217;s <a href=\"http:\/\/wml.scranton.edu\/search\/t?SEARCH=making+of+the+president+1964&amp;sortdropdown=-\" target=\"_blank\"><em>The Making of the President, 1964<\/em><\/a> worth a read.<\/li>\n<li>The Library also has copies of several books that Mad Men characters have mentioned (or have been seen reading) over the past three seasons &#8211; like Frank O&#8217;Hara&#8217;s <em><a href=\"http:\/\/wml.scranton.edu\/search~S0\/?searchtype=t&amp;searcharg=meditations+in+an+emergency&amp;sortdropdown=-&amp;SORT=D&amp;extended=0&amp;SUBMIT=Search&amp;searchlimits=&amp;searchorigarg=tmeditations+in+an+emergency\" target=\"_blank\">Meditations in an Emergency<\/a><\/em>, Leon Uris&#8217;s <em><a href=\"http:\/\/wml.scranton.edu\/search~S0?\/aUris%2C+Leon%2C+1924-2003.\/auris+leon+1924+2003\/-3%2C-1%2C0%2CB\/frameset&amp;FF=auris+leon+1924+2003&amp;2%2C%2C8\" target=\"_blank\">Exodus<\/a><\/em>, David Ogilvy&#8217;s <em><a href=\"http:\/\/wml.scranton.edu\/search\/t?SEARCH=confessions+of+an+advertising+man&amp;sortdropdown=-\" target=\"_blank\">Confessions of an Advertising Man<\/a><\/em>, Ayn Rand&#8217;s <em><a href=\"http:\/\/wml.scranton.edu\/search~S0?\/tatlas+shrugged\/tatlas+shrugged\/1%2C2%2C2%2CB\/frameset&amp;FF=tatlas+shrugged&amp;1%2C1%2C\/indexsort=-\" target=\"_blank\">Atlas Shrugged<\/a><\/em>, and Mary McCarthy&#8217;s <em><a href=\"http:\/\/wml.scranton.edu\/search~S0?\/amccarthy+mary\/amccarthy+mary\/1%2C3%2C22%2CB\/frameset&amp;FF=amccarthy+mary+1912+1989&amp;5%2C%2C20\" target=\"_blank\">The Group<\/a><\/em>.<\/li>\n<li>If you need to catch up on Seasons 1, 2, or 3, you can borrow the DVDs from our colleagues over at the <a href=\"http:\/\/www.lclshome.org\/albright\/\" target=\"_blank\">Albright Memorial Library<\/a>.<\/li>\n<\/ul>\n<p>If you&#8217;re looking to do more in-depth research on the 1960s, you&#8217;ll definitely want to visit our collection of history-related <a href=\"http:\/\/academic.scranton.edu\/department\/wml\/databases\/history.html\" target=\"_blank\">scholarly databases<\/a>.\u00a0 And don&#8217;t forget, if you need help, you can always <a href=\"http:\/\/academic.scranton.edu\/department\/wml\/ask_a_librarian.html\" target=\"_blank\">ask a librarian<\/a>.\u00a0 Happy viewing!<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re a fan of the AMC television series Mad Men, you&#8217;re probably anxiously awaiting the season premiere, coming up this Sunday.\u00a0 Mad Men isn&#8217;t just a television show, though &#8211; it&#8217;s also a great excuse to do a little independent historical research and gain a deeper, more scholarly understanding of America in the 1960s. [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":80,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[15,314,409,526],"class_list":["post-2175","post","type-post","status-publish","format-standard","hentry","category-resources-technology","tag-1960s","tag-mad-men","tag-research","tag-university-of-scranton"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sites.scranton.edu\/library\/wp-json\/wp\/v2\/posts\/2175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.scranton.edu\/library\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.scranton.edu\/library\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.scranton.edu\/library\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.scranton.edu\/library\/wp-json\/wp\/v2\/comments?post=2175"}],"version-history":[{"count":1,"href":"https:\/\/sites.scranton.edu\/library\/wp-json\/wp\/v2\/posts\/2175\/revisions"}],"predecessor-version":[{"id":5861,"href":"https:\/\/sites.scranton.edu\/library\/wp-json\/wp\/v2\/posts\/2175\/revisions\/5861"}],"wp:attachment":[{"href":"https:\/\/sites.scranton.edu\/library\/wp-json\/wp\/v2\/media?parent=2175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.scranton.edu\/library\/wp-json\/wp\/v2\/categories?post=2175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.scranton.edu\/library\/wp-json\/wp\/v2\/tags?post=2175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}