From this internship I would like to learn how to properly improve the SEO (search engine optimization) for the website I am creating. This website is a city guide for local restaurants, bars, and events in the Washington, DC area. I research the area and the most popular neighborhoods in order to provide the best content for future viewers. I have already learned the importance of increasing the SEO value in order to have the website be successful organically. I would like to learn the ins and outs of running a website and how to get a website to appear on the first page of any search engine, specifically Google. There seem to be many steps to achieving this goal, especially when starting from complete scratch. I hope that once this internship is completed, I will leave with the knowledge of how to efficiently rank a website on Google, the behind the scenes actions of running a website, and how to accurately track and analyze the data. Once this is achieved, I will have the knowledge to apply to other jobs or opportunities in my future in marketing.