I am hoping to learn a variety of skills in marketing such as advertising, how to do market research, how to run a branding campaign, and how to use social media in a marketing context. So far in my internship, I do feel that I have been learning a mixed bag of skills that are needed for marketing and the working world in general. My internship is as a PR/Marketing intern for a nonprofit called the Borgen Project. The Borgen Project is a nonprofit that is dedicated to advocating for the eradication of global extreme poverty. This is done through advocacy to encourage Congress and other government bodies to pass bills that would allocate international affairs budget toward poverty reduction efforts. One of the biggest lessons I have learned so far is how to reach out to others. This is an important skill to have in marketing as communication with consumers is crucial to having a successful marketing campaign. I have also gotten experience in advertising to customers. In the case of this internship, I am not advertising to people to buy a product but instead to donate. This has been challenging to me because I don’t have the opportunity to maintain continued contact with the donors as clients. Regardless of this, I do feel like I am getting valuable experience from this internship. I am hoping that the variety of skills that I will hopefully learn from this internship will help to prepare me to take on any role in the marketing field that may present itself. As opposed to focusing heavily on one aspect of marketing and struggling if an opportunity in that field does not present itself, I want to have a wide net of skills that I can apply to any career opportunity.
My internship is remote so I don’t have many good pictures, but here’s a few:
Michael Walton ’23